It’s difficult but not impossible to meet your sales target during the COVID-19 pandemic. Two-way radio and accessories sales reps who are used to meeting customers face-to-face, now have to adapt their approach and focus on inside strategies.
Here are a few tips to guide you on how to become a better inside sales rep:
The first step you need to take is to develop an inside sales strategy. When reaching out to new buyers, try not to sound completely like a salesperson. You need to establish a relationship with the buyer and offer them something of value that helps them do their job better.
If you don’t have content (e.g. blogs, videos, white papers, or case studies) produced by your own marketing team, you can share relevant and informative third-party content that is educational like the 4 Tips to Improve Radio Communications with a Mask or How to Clean Your Radio Accessories. Having a productive and informative dialogue is essential to building a solid relationship and establishing credibility.
Use the elevator pitch to tell the potential buyer how your radios and accessories help them. Focus on asking good questions and having a collaborative conversation with less of a focus on specific products during the early stages of the sales cycle.
During the interaction with a potential buyer, you will face objections. Be prepared and anticipate what these objections will be and ideally write them down. A quick and thoughtful response instills confidence in the buyer.
You need to commit to following up and shouldn’t wait around for a potential buyer to reach out to you.
LinkedIn is a powerful social network for businesses to build relationships with potential buyers. To leverage sales from the platform you need to ensure your profile is professional and optimized to target the right connections.
Social proof is the concept that people will follow the actions of the masses. Social proof is a powerful selling tool as it reduces the risk associated with the buying process. Buyers are less likely to make a purchase if it has a high perceived risk. A great way to use social proof is to tell potential buyers about customer success stories. This can be in the form of customer reviews, case studies, or testimonials. When using social proof try to focus on how customers similar to your potential buyers have experienced positive results from your two-radio radios and accessories.
Following these steps can make your transition from outside to inside sales rep smoother and you should see results in no time!
Contact us today to learn more about our industry-leading two-way radio accessories.
Impact Radio Accessories is your #1 source for two-way radio accessories. We are a world leader in the design and manufacture of communication products including surveillance kits, speaker mics, radio battery chargers, headsets, and adapters. Impact’s accessories are trusted by demanding industries and applications such as public safety, security, construction, healthcare, manufacturing, transportation, hospitality, and beyond. OEM quality radio accessories at aftermarket prices.
Tags: Sales Tips